A digital platform for a company in transition
As the world’s largest company most people have never heard of, one that does not rely on exposure to conduct business, Saudi Aramco’s online presence has served a limited purpose of targeting specialised audiences with limited goals – mainly recruitment within its industry.
When visibility becomes a business requirement
With the announced public offering of the company, it is now much more than before necessary to establish a more outwards facing communication strategy. We were tasked with redesigning the Saudi Aramco website to appeal to a much wider audience, now encompassing from investors and partners to journalists and environmental activists, introducing the company and presenting it with a level of transparency that still presents a challenge to the current corporate culture.
An audit of the website quickly revealed that the generation of content was a serious problem, with severe technical limitations that didn’t help the internal culture of not putting too much effort into telling good stories.
With that in mind, we focused our efforts in creating the tools that would allow for a new impetus within the company to keep the website fresh, up to date and dynamic, with as less friction as possible.
